Our leadership team is dedicated to disrupting the marketing status quo. Each has been through the “wars” and has a clear vision of how Domino Decisions improves how marketers work.

Darren T. Rand, Founder & CEO
25 year marketing professional and entrepreneur, including launch and leadership of three companies

Barbara Nies Smith, Director, Strategy
18 years marketing experience, including nine years at The Coca-Cola Company

Kim Shiflett, Director, Product Development
20 years experience in business and competitive intelligence, including 14 years with AC Nielsen and five years with
The Coca-Cola Company

Matt Luckett, Manager, Automation & Analytics
15 years IT engineering experience, from development to networking, from datacenter rack to virtual private clouds