Domino Decisions includes industry data & trends —enabling you to project and compare your company’s marketing, sales and financial performance to current industry benchmarks, including:
Marketing tactical performance benchmarks – like click-through rates and conversion rates – for a broad range of marketing tactics
Financial benchmarks, such as marketing spend as a percent of revenue and customer lifetime value
Sales benchmarks, including conversion rates throughout the sales funnel
Domino Decisions is a flexible tool — use the built-in benchmarks or easily customize the platform with your own historical data.