It’s time to clear up a few misconceptions. 1. Not everyone is a marketer 2. Not everything is marketing 3. Advertising is tactical 4. Marketing is strategic And the point is? When the lines blur, as they inevitably do, you end up with tactics that are in desperate need of a strategy. So the downside is? “Marketing” often ... Read More

Let’s start this conversation by addressing the elephant in the room. It would be ideal for all departments within an organization to work in concert towards a single set of goals. Seems logical, yes? There's no doubt that each department wants the company to be successful. So, what can possibly go ... Read More