It’s time to clear up a few misconceptions.
1. Not everyone is a marketer
2. Not everything is marketing
3. Advertising is tactical
4. Marketing is strategic
And the point is?
When the lines blur, as they inevitably do, you end up with tactics that are ... Read More
PGlmcmFtZSB3aWR0aD0iNzYwIiBoZWlnaHQ9IjQyOCIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9QWWczUG1oX3QyRT9yZWw9MCIgZnJhbWVib3JkZXI9IjAiIGFsbG93ZnVsbHNjcmVlbj48L2lmcmFtZT4=
PGlmcmFtZSB3aWR0aD0iNzYwIiBoZWlnaHQ9IjQyOCIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9xQnhCTU44bVF5TT9yZWw9MCIgZnJhbWVib3JkZXI9IjAiIGFsbG93ZnVsbHNjcmVlbj48L2lmcmFtZT4=
PGlmcmFtZSB3aWR0aD0iNzYwIiBoZWlnaHQ9IjQyOCIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9zSnFZSVhzbWxIMD9yZWw9MCIgZnJhbWVib3JkZXI9IjAiIGFsbG93ZnVsbHNjcmVlbj48L2lmcmFtZT4=